Redesign the shopping path to increase visitor funnel conversion to the product page.
Process
Working with an Agile Team and Product Owner, we aimed to complete several epics to enhance the shopping experience. The MVP's included; relocating the search widget to a more prominent location and improving the interaction of the date filter while using our existing functionality. We also looked to increase the overall size of imagery & text while modernizing the UI of the page.
Results
After running an A/B test we found that visitors were clicking through to the product page at an increased rate of 15% – 22% with the redesigned page.
