LastPass

Unified experience

As a popular password management tool for a small audience, my goal was to help drive awareness and expand the user base by optimizing onboarding and signup flows on the web and into the product.

After launching several new product offerings, it was time to reconfigure the site IA to reflect the new lineup and help prospects navigate the site. I worked with the UX research, Analytics, and SEO teams to map out our product ecosystem, identify high traffic areas, and finally, A/B test a winning navigation pattern.

I worked closely with the Product team to deliver a clean, simple, and intuitive onboarding experienced that resonated with our users.

Through many successful projects with careful and considered UX planning, we've delivered a unified brand, marketing, and product experience for LastPass.