Priceline

Goal

Redesign the shopping path to increase visitor funnel conversion to the checkout path.

Process

After completing the search results page the Agile Team began focusing on the product page ("Cruise Itinerary Details"). A few of the major enhancements included; prominently displaying more imagery, enhancing the date filter and increasing font sizes for better readability.

Results

After running the A/B test with our current site we found that visitors were clicking through to the checkout path at an increased rate of 21% – 33% with the new design.